Famagusta Tourism Outlook Positive Following ITB Berlin 2025

The tourism landscape in Famagusta, Cyprus, is entering a promising chapter after the successful ITB Berlin 2025 trade show. A series of impactful developments underscore a bright future for the region’s tourism sector.

Record-Breaking Tourism Campaign

Famagusta’s ambitious “Live Unforgettable Moments” campaign, which ran from April to October 2024, has set new benchmarks in tourism marketing. Some remarkable achievements include:

Engaging over 4.5 million unique users
Generating an impressive 2 million completed video views
Launching 14 million ads across various digital platforms
Targeting essential markets such as the UK, Germany, France, Poland, Sweden, and Hungary

This €150,000 initiative was a collaborative effort among local tourism stakeholders, including PASYXE Famagusta, the Famagusta Region Tourism Development and Promotion Company, the Deputy Ministry of Tourism, Hermes Airports, and local municipalities.

Significant Infrastructure Investments

In a significant push for development, President Nikos Christodoulides recently announced a €122 million plan that encompasses 30 new and ongoing projects in the Famagusta district. Noteworthy investments include:

€9 million for upgrading Karyon Street in Avgorou
€8 million for a new Multi-Storey Parking Area in Paralimni
€3.6 million dedicated to revitalizing the Ayia Napa seafront
€5 million for the construction of a multifunctional park in Ayia Napa
€15 million for a new gymnasium

These comprehensive investments aim to enhance infrastructure, public services, and tourism facilities across the region.

Positive Industry Outlook at ITB Berlin 2025

The ITB Berlin 2025 trade show, taking place from March 4-6, has demonstrated a robust outlook for the global tourism industry. Key highlights from the event include:

95% of the display area has been booked, featuring exhibitors from 165 countries
A strong demand in crucial segments like cruises and travel technology
An expanded presence from Southern European countries, including Cyprus

Cyprus Tourism Growth and Challenges

Cyprus, on the whole, is witnessing a surge in tourism growth and development. Some notable stats include:

Visitor numbers exceeded 4 million in 2024
Ongoing expansion within the hospitality sector, with numerous major projects receiving approval
Increased appeal to digital nomads and remote workers

Nonetheless, the island faces significant challenges in ensuring sustainable growth, including:

Infrastructure capacity issues
Workforce shortages
Concerns around potential overtourism in popular areas

Future Outlook

Despite these ongoing challenges, tourism officials remain optimistic about Famagusta’s potential for 2025. Several key factors contribute to this positive outlook, such as:

Continued investment in tourism infrastructure and marketing strategies
A focus on diversifying tourism offerings beyond traditional sun and sea experiences
Efforts to extend the tourist season and promote year-round visitation
Increasing interest in sustainable and alternative tourism models

As Famagusta and Cyprus adapt to evolving traveler expectations and global trends, the region is well-positioned to solidify its reputation as a leading Mediterranean destination.

Learn more about ITB Berlin 2025 and its impact on global tourism